Privacy Policy

ACCEPTANCE OF THE PRIVACY POLICY

Thank you for visiting www.sunridgemazda.com/en (the “Website”), provided by Sunridge Mazda (“Sunridge Mazda”, “we”, “us”, or “our”). We respect the privacy of every individual who visits the Website and are sensitive to privacy issues on the Internet. We believe it is important that you understand how we collect, use, disclose, and protect information received about you.

This privacy policy (the “Privacy Policy”) explains how we collect, use, disclose, and protect the personal information of our customers and Website users (“you”). It describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Website and our services are intended for a general audience. They are not directed to children, and we do not knowingly collect personal information from minors. If you believe a minor has provided us personal information, please contact us so we can take appropriate steps.

We will only use your personal information in accordance with this Privacy Policy unless otherwise required by applicable law. We take steps to ensure that the personal information we collect is adequate, relevant, and not excessive, and is used for limited purposes. Privacy laws in Canada generally define “Personal Information” as information about an identifiable individual, which includes information that can be used alone or with other information to identify, contact, or locate a person.

By accessing or using the Website, you accept the practices described in this Privacy Policy and you consent to our processing of your information as set out in this Privacy Policy, where consent is required by law. We may modify or update this Privacy Policy from time to time. If we change this Privacy Policy in a manner that materially impacts your privacy rights, we will provide notice as required. Your continued use of the Website or our services after any modification will constitute your acceptance of the updated Privacy Policy. When required by law, we will obtain or confirm your consent to revised Privacy Policy terms. This Privacy Policy is incorporated into and forms part of the Website Terms and Conditions of Use located at www.sunridgemazda.com/en/terms-of-use.

WHAT INFORMATION WE COLLECT

We collect and use several types of information from and about you, including:

Personal Information we can reasonably use to identify you, such as your name, mailing address, email address, telephone number, Internet protocol (IP) address, user name or other similar identifier, billing and account information, and any other identifier we may use to contact you online or offline.
Non-personal information that does not directly or indirectly reveal your identity, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information.
Usage information, including login information, IP address, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms, information about your Internet connection, the equipment you use to access the Website, and usage details.
Non-personal details about Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including dates and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information, methods used to browse away from the page, or any phone number used to call our customer service number.

HOW WE COLLECT THE INFORMATION

Information You Provide to Us

The information we collect directly from you may include:

In-Store: When you visit our dealership, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product information, and other information you provide when you purchase a vehicle or service from us, and when you finance or lease through our partners.
Online Accounts: If you sign up for an online account through the Website, we may ask you to provide a username, password, email address, phone number, payment card information, product preferences, and past purchases.
Marketing Communications: If you would like to receive marketing communications from us, you may sign up on the Website or in our store. We may ask you to provide your email address or phone number so we can send you marketing materials.
Communicating with us: When you contact us about a customer service issue or to make other inquiries, we collect the content of those communications, and information about the method of communication such as phone, SMS, email, chat, or through social media platforms.
Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track rewards.
Other information you provide online: This includes information provided when you subscribe, post material, request services (such as a quote), enter a contest or promotion sponsored by us, or report a problem with our Website.

Information We Collect Through Cookies and Other Automatic Data Collection Technologies

As you navigate through and interact with the Website, we may use cookies or other automatic data collection technologies to collect information about your equipment, browsing actions, and patterns, including details of your visits, the resources you access and use, and information about your computer and Internet connection.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioural tracking). To learn more or to opt out of tailored advertising, please visit the Digital Advertising Alliance of Canada Opt-Out Tool.

The technologies we use may include:

Cookies (or browser cookies): A cookie is a small file placed on your device. You may refuse cookies by activating appropriate browser settings.
Flash Cookies: Certain features may use local stored objects to collect and store information about preferences and navigation.
Web Beacons: Pages of the Website and our emails may contain small electronic files used to count users who have visited pages or opened emails.

Information We Collect About You From Third Parties

We may receive Personal Information about you from various third parties and public sources, such as credit card issuers, financial partners and data analytics firms.

Google Analytics: We use Google Analytics to help measure traffic and usage trends. You can install the Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout.
Facebook Conversion Tracking Pixel: This tool helps us understand and deliver ads and make them more relevant to you. Collected data is processed by Facebook in accordance with their Data Use Policy.
Microsoft Bing UET: Our Website may use Bing Ads’ technology to collect data to create usage profiles. You can disable this at http://choice.microsoft.com/en-us/opt-out.

Information We Create Ourselves

We may aggregate and/or anonymize Personal Information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose.

HOW WE USE YOUR INFORMATION

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you. We will collect, use, and disclose such information only to the extent necessary for these purposes and as permitted by applicable law.

To present the Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill the purposes for which you provided the information, such as facilitating the administration of your purchases, lease, warranty, maintenance program, and recall notices.
To provide you with notices about your account.
To carry out our obligations and enforce our rights arising from any contracts with you.
To notify you about changes to the Website or any products or services.
To improve the Website, products or services, marketing, and customer relationships.
To allow you to participate in interactive features or social media.
To deliver relevant advertising to you, subject to applicable law and your choices.
To facilitate and administer credit, financing, leasing, and insurance-related requests.

CONSENT TO COLLECTION, USE, AND DISCLOSURE OF PERSONAL INFORMATION FOR FINANCING AND RELATED PRODUCTS

This section applies when you request, apply for, or authorize us to assist with a credit application, lease, financing application, insurance-related inquiry, or aftermarket product application in connection with a transaction (each, a “Transaction”).

By submitting information to us in connection with a Transaction, you expressly consent to Sunridge Mazda’s collection, use, and disclosure of your Personal Information for the following purposes:

To initiate and administer your Transaction request, including obtaining quotes and credit decisions.
To verify your identity and communicate regarding your Transaction.
To conduct credit checks and fraud screening, including exchanging info with credit bureaus.
To disclose your Personal Information to Financiers, Providers, and Service Providers.
To comply with legal, regulatory, audit, and risk management requirements.

Withdrawal of Consent: You may withdraw your consent to certain collections, uses, or disclosures by contacting us. Note that withdrawing consent may prevent us from processing a requested Transaction or financing application.

HOW WE SHARE YOUR INFORMATION

We do not rent or sell your Personal Information to third parties without your consent. We share information only as described in this Privacy Policy, for identified purposes, or as permitted or required by applicable law.

Sharing With Our Partners, Vendors, and Service Providers

Our affiliated companies and brands.
Third parties who provide services to us (hosting, analytics, marketing support).
Social media and advertising platforms for measurement and campaign delivery.
Promotional partners for contests or co-branded offerings.

Other Disclosures

We may disclose Personal Information to comply with applicable law, enforce our Terms and Conditions, detect fraud, or in connection with a merger, sale of assets, or change in corporate structure.

HOW WE STORE AND SECURE YOUR INFORMATION

Information Security

We have implemented physical, technological, and administrative safeguards designed to help prevent your Personal Information from being lost, used, or accessed in an unauthorized manner. We use encryption technology and SSL protocols where personal account information is transmitted.

Information Retention

We retain Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, and to meet legal, regulatory, or operational requirements.

Where We Store Information / Cross-Border Transfers

We may use third-party service providers located outside Alberta and outside Canada. For example, Sunridge Mazda uses DealerSocket (USA). As a result, Personal Information may be processed in jurisdictions where it is subject to the laws of those countries.

YOUR ACCOUNT INFORMATION AND PROFILE / PRIVACY SETTINGS

Update your account settings by logging in (where available).
Unsubscribe from marketing emails via the link or by emailing home@sunridgemazda.com.
Request access to or correction of your Personal Information by contacting us.

OTHER WEBSITES AND SERVICES – THIRD-PARTY SERVICES

This Website may contain links to other websites. This Privacy Policy does not apply to third-party platforms such as Mazda, Facebook, Apple, Google, or social media platforms. We encourage you to review their privacy policies before providing information.

GOVERNING LAW

Sunridge Mazda is an Alberta business and operates in accordance with the laws of Alberta and applicable laws of Canada. Certain website-related services provided by third parties may be subject to the laws of Quebec.

HOW TO CONTACT US

If you wish to know the nature and extent of the Personal Information about you that is stored in our records, or to request correction or deletion, please contact us at:

Sunridge Mazda
Phone: 1-403-291-7060
Email: home@sunridgemazda.com